This grain-free dry diet is high in meat protein and low in carbohydrates, which is ideally suited to dogs' ancestry and biology as natural carvnivores. Since dogs instinctively crave raw meat, they will choose it over grain when given a choice. Nature's Variety Raw Instinct, with its high concentration of animal protein, is consistent with the instinctive canine metabolism. A rotational diet consisting of more meat and less grain fosters biologically appropriate weight control, and lean feeding leads to longer life. The natural results of higher quality nutrition include better skin and coat, healthier teeth and gums, increased energy, and less backyard clean-up. The protein in Natures Variety Raw Instinct is derived from meat primarily high quality chicken meal and menhaden fish meal. Highly digestible tapioca binds the other high quality ingredients together into a kibble. We use tapioca because its grain-free and gluten-free. This assures you the protein in Raw Instinct is primarily derived from meat. Fruit and vegetables are also added as natural sources of important vitamins. These high quality, wholesome ingredients are blended together with care to meet your pets raw instinct for a grain-free, nutrient-dense diet. What you won't find in this revolutionary new food is grains, glutens, or other grain fractions, potato or other inexpensive fillers, or chemical preservatives.